#Home2go rentals full

A traveler browses through millions of listings, either on the website or on the HomeToGo app.

HomeToGo’s local US team wants to sign up more property managers directly. One hypothesis that we’re making is that, in the US, HomeToGo is dealing with large property managers (Vacasa-like) that want to drive traffic to their own website and see HomeToGo more as a meta-search engine that can bring clicks. Yet, the share of “onsite bookings” is much higher in Europe than in the US. So, “onsite bookings” are becoming a serious business for HomeToGo. +13 points compared with 2020 (excluding Subscription & Services Revenues)

#Home2go rentals full

HomeToGo’s share of onsite business is 44% for the full year, i.e.HomeToGo grew its onsite booking revenues to EUR 50.2 million for the full year ( +116% vs.Its onsite booking business has especially been growing: In 2021, HomeToGo grew its site traffic by +20% vs.Here are some key numbers about the company, as disclosed in its 2021 yearly report: On a side note, HomeToGo is also trying to play a SAAS card, by growing its subscriptions business, after the acquisition of channel manager Smoobu. As a result, the company earns revenues in ways reminiscent of meta-search engines, such as Cost per Click and Cost per Lead, as well as booking platforms (Cost per acquisition). Today, it wants to be seen as a booking channel that is an alternative to the likes of Airbnb and Vrbo. HomeToGo was built as a vacation rental meta-search engine, listing properties from various sources, from property management companies to OTAs. Onsite bookings are powering the growth of Hometogo, yet have not caught up yet in the US you receive and own all the guest details, guests have to abide by your own cancellation policy and booking terms, and you can even handle the payment yourself) while offering the reach and the booking experience of an OTA website or app. HomeToGo can deliver bookings whose characteristics are close to the benefits of direct bookings (e.g. In the case of HomeToGo, the take rate usually comes entirely from the partner-side fees.Īs a source of bookings, HomeToGo wants to position itself as an additional booking channel that can allow vacation rental managers to diversify away from Airbnb and Vrbo in the US, as well as from in Europe. The take rate can be a mix of partner and guest fees and usually hovers above 15% for the likes of Airbnb,, and Vrbo. Note that the take rate is the fee charged by a platform on a booking made with a property manager or host. While the company’s average take rate was 8.4% in 2021, the onsite booking model allows HomeToGo to increase this rate to 13.9% in some circumstances.

Thanks to our own research and an interview with Valentin Gruber, HomeToGo’s Chief Operating Officer, we look for you at how “onsite bookings” work from the guest and the property manager’s sides, as well as at the benefits and limitations of this model.